Wednesday, March 3, 2010
You’ll be forced to buy the company’s products/services
Usually the products/services of these companies are of superior quality to compete against other competitors. So in order to promote the products/services, you are encourage to use them yourself. And why not? Getting superior products/services at a discount saves you lots of money. Right? Most importantly when you promote the products to your friends and family, it sounds more credible if you’re using it yourself. Imagine that you’re a BMW car sales man. After doing your pitch to your potential customers – saying things like “This is the best car, it has this, it has that ..blah blah”, the customer then turns around and ask you if you’re driving a BMW and you answer, “No. I’m driving a Volvo … for what ever reasons…” do you think you’ll be able to sell the BMW car? What about your credibility? So its logical that you use what you promote, right? Not doing so is suicidal, right?
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